POSITION SUMMARY
The Marketing Manager develops and executes marketing strategies to support First Baptist Atlanta's (FBA) mission. This role focuses on branding, content creation, social media, and promotions to engage members, attract new audiences, and communicate FBA’s message. The ideal candidate will have strong communication skills, a heart for ministry, and a passion for sharing the Gospel through marketing.
SPIRITUAL & PERSONAL REQUIREMENTS
- Must align with the beliefs, values, and mission of FBA
- Must have a growing and mature personal relationship with Jesus Christ
- Must be a current member of FBA or willing to become a member within the first three months of employment
- Demonstrates leadership with integrity, professionalism, and Biblical principles
QUALIFICATIONS
- Strong oral and written communication skills, with the ability to craft compelling messages
- Ability to set schedules, meet deadlines, manage multiple projects, and work collaboratively
- Bachelor’s degree in marketing, communications, or a related field
- Strong copywriting and editing skills
- Expertise in social media marketing, advertising strategies, and audience engagement
- Experience with marketing analytics and campaign performance tracking
- Strong problem-solving skills and ability to adapt marketing strategies as needed
- Highly organized, detail-oriented, and flexible in managing shifting priorities
- Proficiency with Adobe Creative Suite or similar programs (Premiere Pro, Photoshop, Illustrator)
- Some experience with photography is preferred but not required
ESSENTIAL FUNCTIONS
- Embodies the values of the Red Carpet Standard and exemplifies FBA’s 3M strategy
- Collaborates with the Communications Director to develop and implement marketing strategies that align with FBA’s mission and goals
- Creates, curates, and manages content across social media platforms to increase engagement and brand awareness
- Develops and executes marketing campaigns to support church events, ministries, and outreach initiatives
- Oversees and analyzes the effectiveness of marketing efforts, adjusting strategies based on performance metrics
- Manages advertising efforts, including digital and social media promotions
- Develops and maintains relationships with ministry leaders to ensure alignment in messaging and marketing strategies
- Maintains brand consistency across all communication channels and promotional materials
- Engages with the online community, responding to inquiries, moderating discussions, and fostering meaningful interactions
- Monitors live chat audience during FBA livestream services, engaging with viewers and ensuring a positive online experience
- Tracks and reports on key performance indicators related to marketing campaigns and audience engagement
- Stays informed on marketing trends, tools, and best practices to enhance FBA’s outreach efforts
- Assists in project management responsibilities, including gathering needs and requirements from various ministries to ensure effective marketing material production
ADDITIONAL DUTIES
- Explores partnerships and collaborative opportunities with other churches, organizations, and influencers to expand reach
- Tithe income to the church
- Perform additional tasks as needed to support the church and its ministries
First Baptist Church of Atlanta, Georgia, is a vibrant family of believers in Jesus
Christ. We are the spiritual home to thousands of people in metro Atlanta and the
source of spiritual encouragement to millions of others around the world.
Founded in 1848 in the heart of downtown Atlanta, our church has been a light
for Christ through the darkest times in our city’s history and through the most
challenging times our nation has faced.
For 175 years, God has sustained our church as each generation, from our
founding to the present, has acknowledged our dependence upon God and has
sought to honor the truth of His Word, the Bible.
Among our membership are people from 98 countries of origin, making us one of
the most ethnically diverse congregations in America.
We like to think that our congregation resembles the picture of heaven described
in Revelation 5:9, where God’s throne is surrounded by those whom Christ had
redeemed “out of every tribe and tongue and people and nation.”
